Publish date: February 5, 2012 4:09 am
Expire on:: After One Year
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Tags: online marketing, podcasting tips, podcasts
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Some marketers may be scared away from podcasting because they think it takes a lot of hi-tech gear and knowledge. Other marketing methods, such as video marketing, have caused so many to not even consider using the all-audio podcast.
Podcasts can be very useful in marketing your business, and they are quite unique because they are more versatile than other content formats. There are lots of reasons to put together your own podcast. You know the level of marketing and advertising ?noise? only increases as time passes, so you can distinguish yourself just a bit more with this method. What follows are several proven and actionable tips for your next podcast.
Always add your old podcasts to an archive so any new subscribers can take advantage of them. If people start to really like your podcast they will recommend you to others. When that happens, then your new listeners can check-out your archived podcasts. If you create an archive of your podcasts, and then publish it, you?ll have a valuable source of content that continues to grow. The thing about it is that your archives will be just one more source that will help you grow your business. There?s really no reason to make poor quality podcasts because just like written content, you want people to like them and find value in them. Most blogging software has built in archiving!
Include different things. Your instinct might be just to talk for ten minutes or so. This is certainly easy to do. At the same time, it is very boring to listen to. So what you?ll do is break-up your audio with effects found in your software. Another idea that works well is the use of music to break things up. Look for music published under creative commons licensing because that will enable you to use the music, legally. Just think in terms of breaking it all up into good chunks so people will not be bored with it.
Ask your listeners for feedback. It?s always best to be impersonal about it, so just ask for good and negative feedback. Doing this will help you to make better podcasts. The people who listen to you will always appreciate being asked for their ideas for future podcasts. If you have a slightly fragile ego, try to just work through it all and do it. What you?ll also be doing is helping your audience to feel like you value them. If you implement their suggestions as best you can (the ones you find appropriate), they will know that you pay attention to them. This particular approach is so powerful, plus you?ll be making your marketing even better and forming stronger bonds with your audience.
In short, podcasting is an effective method for becoming known and building a base of subscribers/listeners. The bigger your audience the more sales you are likely to make. If you create quality podcasts, then they will likely be passed around to other people. This is a method you should not ignore because it works well. It can provide just as much value to your business as video.
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Source: http://eonlineads.com/2012/02/the-podcast-fundamentals-for-online-businesses-3/
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