Click Fraud Countermeasures | Millionaire Business Articles

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Are you an online business owner and waste lots of click spamming money on PPC advertisements but didn?t get enough conversion? And possibly you can?t determine the proper reason of that? Well, here is the reason ? the reason is ?Click Fraud?. Click fraud is a common problem for every Webmaster who current running PPC (Pay-Per-Click) campaign.

Now the question is ? what is click fraud and who is performing such kind of malicious activities? Well, the answer is ? click fraud is an online marketing scam, where malicious programmers, your competitors or advertisement publishers generate fake clicks on your advertisement and for that you?ve to pay lots of money to publishers.

Due to emerging global economy, online marketers develop their online business rapidly and spend lots of money for the PPC campaign purpose. A recent report shows, in the year 2010, in United States ? online marketers spend nearly $29 billion; now the amount is hiked nearly 50% or more and that is the main reason why the click fraud takes place.

However, being a small business owner, you?ve created your website and start advertising, but surprisingly you?ve noticed that your CTR (Click Through Rate) suddenly increased but the conversion ration is not enough? What next? Well, this is the primary sign of click fraud and this is the time to take down the malicious activity.

Usually, the contextual advertisement networks like ? Google AdWords and Yahoo! Also have their internal click fraud detection system to protect their customers, but they also keep 2% of the total CTR as a fraud click! But if you have high competition keyword and spend lots of money on it, then 2% really make sense! You must prevent them and save your hard earned money!Every contextual advertisement network like Google AdWords and Yahoo have their own click fraud detection system, still its take place. Surprisingly, the advertisement publishers like ? Google AdWords also count 2% of fraud click on their CRT ratio! What happen if you?re going to promote your business with high competition keyword with high payout? 2% really make sense at that point! That is why, it is very much important that, you must take the countermeasures.

Eventually, being a small business owner, it is your duty to know the basics of click fraud are related countermeasures to protect your business from competitors and malicious programmers and publishers. Hopefully, the best way to shape up the entire process is ? analyze your current CTR and then compare the conversion with it. The next step is to identify the fraudulent location and restrict them to do so.

If you?re a beginner, then you must take help from SEO professionals, they will guide you to protect your advertisement funds, the best way to start the process is ? hire an SEO professional or an SEO firm who can take care of it. They analyze the CTR and conversion ration and identify the malicious locations and block them.First of all, if you?re a beginner, then you must control the damage quickly. The first step of your damage control is ? Hire an SEO professional or an SEO firm to identify the problem areas and protect your campaign from them. Usually, they analyze the CTR (Click Through Rates) and the conversion ration and identify the problem areas ? from where the fake click generates.

Finally, it is a great idea that, you must know who commonly do this kind of Click fraud click spamming? Well, usually, your business competitors, web publishers/ advertisement publishers and malicious programmers can perform such kind of malicious activities.

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